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January, 2009

When Every Advertising Dollars Counts More than Ever: Monitoring Success and ROI of An Advertising Campaign

Written on 9 Jan, 2009 at 5:18 in Business & Marketing | viewed 43 views times | 0 Comments

Gauging the effectiveness of an advertising campaign is a skill all business owners should have, and unfortunately very few really do have. Whether you are using newspapers, magazines, fliers, radio, television or some other form of media, it is essential... (Continue reading)

2009 Medical Spa Trade Shows and Professional Conferences Worldwide

Written on 8 Jan, 2009 at 5:18 in Aesthetician Education | viewed 22 views times | 0 Comments

Every year, around the globe, professionals gather to learn more about their industry, network with the best of the best, and to ensure the furtherance and integrity of the medical spa industry. Here is a current list of trade shows... (Continue reading)

Economics Will Dictate Business in 2009: Make Sure You Can Differentiate Between Trends and Fads

Written on 7 Jan, 2009 at 7:37 in Aesthetician Education | viewed 23 views times | 0 Comments

Fads come and go, but trends involve a gradual but steady shift in the norm of our cultures and in hard economic times, there will be many shifts, bumps in the rooms, dips in revenue streams and adjustments your business... (Continue reading)

How much medical terminology does an aesthetician need to know?

Written on 6 Jan, 2009 at 5:06 in Aesthetician Education | viewed 23 views times | 0 Comments

How does the beauty professional acquire this knowledge? These questions are addressed and answered in the book by Pamela Hill titled Medical Terminology: A Handbook for the Skin Care Specialist – which explores medical terminology in... (Continue reading)

Are You Catering to the “Young Adult” Market? It Makes Good Business Sense

Written on 4 Jan, 2009 at 14:13 in Business & Marketing | viewed 47 views times | 0 Comments

If your spa or aesthetics business isn’t catering to the teen market,  perhaps you should consider this lucrative niche market for increased revenues. While many people only think of facials as a special indulgence or an occasional treat, teenagers who... (Continue reading)

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