April, 2009

The History of Aromatherapy – Part 3

The History of Aromatherapy - Part 3

Part Three: A Back Story for Spa Owners, Managers and Aestheticians Who Offer Aromatherapy Services to Clients This is a published article that talks about therapeutic benefits of aromatherapy to spa clients and others Click Here to Read PART I Click Here... (Continue reading)

The History of Aromatherapy – Part 2

The History of Aromatherapy - Part 2

Part Two of the Back Story for Spa Owners, Managers and Aestheticians Who Offer Aromatherapy Services to Clients Click Here to Read PART I Aromatics and herbs were used in world cultures to heal and relax for centuries. During the... (Continue reading)

The History of Aromatherapy – Part 1

The History of Aromatherapy - Part 1

A Back Story for Spa Owners, Managers and Aestheticians Who Offer Aromatherapy Services to Clients The word aromatherapy is a compound Greek word derived from two words – aroma, meaning fragrance, and therapy, meaning treatment.  Aromatherapy is... (Continue reading)

Using Mirrors in Your Spa to Create the Illusion of Space and Light

Want to make your spa even more appealing and appear larger to staff and clients? It is really easy and it is done with the magic of mirrors. You probably know that mirrors have always been a strong element... (Continue reading)

Easter Greetings

From all of us at the Pamela Hill Institute, we wish you and your family a Happy Easter. In observance of the holidays, there will be no articles posted on Friday April 10, 2009 and Monday April 13, 2009. We... (Continue reading)

Industry Guest Author: Becoming the Obvious Choice in a Sea of Spa Competition

John Uhrig, President & CEO of Monochrome Marketing Solutions, a Vancouver, BC-based marketing consulting firm and is the editor of the Spa Marketing & Advertising Strategies E-Newsletter featuring day spa marketing best practices. 'The Spa Business Owner's Unfair... (Continue reading)

Massage Therapy and Its Critical Importance in the Spa Setting (Part 2)

Massage Therapy and Its Critical Importance in the Spa Setting (Part 2)

To read Part 1 first, click here PART TWO: Massage builds a loyal client base Massage helps spas to build a loyal customer base.  People invariably feel better after receiving massage treatments and they associate this feeling of increased wellbeing with the massage,... (Continue reading)

IN THE NEWS: Program to Help Cancer Patients Looking for Teachers (Estheticians Give Back)

IN THE NEWS: Program to Help Cancer Patients Looking for Teachers (Estheticians Give Back)

The Times-Standard Posted: 04/02/2009 01:17:36 AM PDT The American Cancer Society's Look Good Feel Better program, which helps those battling the disease cope with the harsh physical side effects of cancer treatment, is seeking licensed cosmetologists and estheticians to teach the program. ”The program... (Continue reading)

Selling the Overall Benefits (Short and Long Term) of Professional Facials

Selling the Overall Benefits (Short and Long Term) of Professional Facials

Many people are under the misconception that facials are just a beauty treatment, which is untrue.  Facials are a healing therapy that boost the health and well-being of your spa clients.  As an industry professional you are already... (Continue reading)

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