June, 2009

Running a Great Spa Business… Staying Organized and Ahead of Business Issues

For a spa owner or manager, an organized office is essential to success. Keeping track of finances, clients and what services they like. Also consider the paper trail that accountants like to have for the tax  man.  In case of... (Continue reading)

A new wrinkle: Dysport — a quicker, cheaper, longer-lasting Botox alternative — hits the market

Attention aging baby boomers, 60ish single gentlemen, high-powered CEOs and laid-off professionals preparing for job interviews: The wait is over. Dysport, the new botulinum toxin product touted as a quicker, cheaper and longer-lasting way to banish wrinkles, has arrived. ”People are... (Continue reading)

Spa Industry Connections: SpaFinder Releases Research on Industry Strengths

Spa Industry Connections: SpaFinder Releases Research on Industry Strengths

Showing how the spa industry is weathering the difficult economy of 2008 and 2009, SpaFinder has released a new survey focusing on marketing and personnel efforts. SpaFinder, a leading spa and salon marketing and research company, has released the findings of... (Continue reading)

Worldwide Spa Conferences for Business Owners and Beauty Professionals

Whether you are opening a new spa and looking for industry information, or are an out of work spa professional looking to make valuable industry connections – there is a good reason for everyone in the industry – business owner... (Continue reading)

How Employee Attitude Problems Affect Your Spa Business – Even When its a Rare or Temporary Problem

Do employee attitude problems affect your entire spa?  Think about whenever you have a splinter or sliver in your hand or foot.  Your average splinter is tiny – so small that in many cases, you cannot even see... (Continue reading)

Paying Your Spa Staff: A Rundown of Fixed Pay Structures for Aesthetic Employees

Fixed Pay Structure is a pay structure that does not fluctuate with revenue.  What that means is that no matter how much or little revenue your spa brings in, your employees under a fixed pay structure, will be paid the... (Continue reading)

In the News: Relationships = Retention

It's crucial to excel in and provide your clients with exceptional customer service to survive in an economic downturn. Excellent customer service is the most important benefit a business or provider can offer its customers to ensure success. It may... (Continue reading)

Spa Marketing in a Tough Economic Climate – Part 5

Aestheticians, like all business people, spend a great deal of time and money acquiring new customers, but do we do enough to keep the loyalty of the customers we already have?  Internal customer loyalty is something that many of us... (Continue reading)

Spa Marketing in a Tough Economic Climate – Part 4

Business Cards Can Work Hard for Your Business When Designed Effectively – Use the Backside! The design of your spa company's business card is one of the BEST things you do when going into business for yourself, or entering life as... (Continue reading)

Spa Marketing in a Tough Economic Climate – Part 3

Advertising Options To Reach Your Target Market It goes without saying that as an aesthetician, it is critical to maintain your existing clientèle, keeping them happy to ensure they remain loyal, long-term customers.However, to continue to build and grow your business,... (Continue reading)

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