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June, 2009

Paying Your Spa Staff: A Rundown of Fixed Pay Structures for Aesthetic Employees

Written on 23 Jun, 2009 at 7:30 in Medical & Day Spas | viewed 78 views times | 0 Comments

Fixed Pay Structure is a pay structure that does not fluctuate with revenue.  What that means is that no matter how much or little revenue your spa brings in, your employees under a fixed pay structure, will be paid the... (Continue reading)

In the News: Relationships = Retention

Written on 22 Jun, 2009 at 5:58 in Business & Marketing, News | viewed 161 views times | 0 Comments

It's crucial to excel in and provide your clients with exceptional customer service to survive in an economic downturn. Excellent customer service is the most important benefit a business or provider can offer its customers to ensure success. It may... (Continue reading)

Spa Marketing in a Tough Economic Climate – Part 5

Written on 19 Jun, 2009 at 9:28 in Business & Marketing | viewed 70 views times | 0 Comments

Aestheticians, like all business people, spend a great deal of time and money acquiring new customers, but do we do enough to keep the loyalty of the customers we already have?  Internal customer loyalty is something that many of us... (Continue reading)

Spa Marketing in a Tough Economic Climate – Part 4

Written on 18 Jun, 2009 at 7:11 in Business & Marketing | viewed 68 views times | 2 Comments

Business Cards Can Work Hard for Your Business When Designed Effectively – Use the Backside! The design of your spa company's business card is one of the BEST things you do when going into business for yourself, or entering life as... (Continue reading)

Spa Marketing in a Tough Economic Climate – Part 3

Written on 17 Jun, 2009 at 8:11 in Business & Marketing, Medical & Day Spas | viewed 78 views times | 0 Comments

Advertising Options To Reach Your Target Market It goes without saying that as an aesthetician, it is critical to maintain your existing clientèle, keeping them happy to ensure they remain loyal, long-term customers.However, to continue to build and grow your business,... (Continue reading)

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