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Spa Review Series: Dermalogica Skin Care Products for Aestheticians
Written on 2 Jun, 2010 at 9:09 in Featured, Medical & Day Spas | viewed 937 views times | 0 Comments
4th in a Series: Review of Professional Products for Aesthetician Use Dermalogica Skin Care Products have an outstanding reputation for quality. This has been so since the company began in 1986. The International Dermal Institute, a postgraduate training organization for skin... (Continue reading)
How to Effectively Use a Company Blog to Further the Success of a Spa or Beauty Business
Written on 3 May, 2010 at 16:29 in Business & Marketing, Featured | viewed 846 views times | 3 Comments
Whether you have been in business for a while now, or you are just getting started with your beauty business online, you have probably been to your fair share of blogs. In this new era of doing business online, quality... (Continue reading)
Professional, Easy How-To Tips: Successful Blog Posting for your Spa or Beauty Business Blogging Site
Written on 3 May, 2010 at 16:22 in Business & Marketing, Featured | viewed 4,388 views times | 6 Comments
In today’s competitive market, an online presence is essential. A great way to do that is with a blog that focuses on the areas of specialty with your business. This will increase your search engine rankings and attract quality clients... (Continue reading)
Starting an Aesthetics Business Series: How to Develop an Effective Newspaper Advertisement
Written on 26 Apr, 2010 at 8:38 in Business & Marketing | viewed 798 views times | 0 Comments
Every business needs effective advertising, and the newspaper in your community is probably one of the best ways to publicize the existence of your aesthetics business at a low cost, reaching most of the population. Whether your city has a daily... (Continue reading)
Summer is Almost Here: The Dangers of Treating Suntanned Skin
Written on 20 Apr, 2010 at 10:52 in Beauty & Skin Care, Featured | viewed 684 views times | 1 Comment
Summertime is almost here, and many of your clients will become sun worshipers, seeking a rich, dark tan. Some of these clients will also seek treatments such as microdermabrasion or chemical peels during this time period, and there is potential... (Continue reading)
In the News: DSA Releases Day Spa Retail Sales Report
Written on 19 Apr, 2010 at 13:01 in News | viewed 1,151 views times | 0 Comments
April 16, 2010 The Retail Sales in the Day Spa Industry survey is a study of the first-ever Day Spa Association (DSA) retail sales data with the purpose of quantifing what is really happening with current industry retail... (Continue reading)
Understanding Pre-Cancerous Skin Spots and How to Treat Them Professionally
Cancer frightens us all, and understanding precancerous skin spots and how they can be treated professionally is something everyone, and especially aestheticians need to be aware of. A precancerous spot is a place on the skin, a dark patch or... (Continue reading)
The Emotional Side of Aesthetics: Tending to Client Insecurities While Discussing Realistic Expectations
Written on 5 Apr, 2010 at 10:20 in Beauty & Skin Care, Featured | viewed 1,758 views times | 0 Comments
Every single client has a different reason for seeing an aesthetician. Some see us for professional reasons. An attorney who spends time in front of a jury wants to look her best. So does an actor, a model, a TV... (Continue reading)
How to Use the Fitzpatrick Scale for Skin Analysis with Beauty or Spa Clients
Written on 6 Mar, 2010 at 5:56 in Beauty & Skin Care, Featured | viewed 7,963 views times | 6 Comments
Developed in 1975 by Dr. Thomas Fitzpatrick, MD, Ph.D, a dermatologist of the Harvard Medical School, the scale is a standard classification of a person’s complexion based on tolerance to sunlight. Also used to judge reactions and response to facial... (Continue reading)
Comfort in the Treatment Room: Always Good for Business
Written on 26 Feb, 2010 at 7:54 in Business & Marketing, Featured | viewed 1,167 views times | 0 Comments
Making your clients feel relaxed and pampered in your treatment rooms will lead to happier, more comfortable clients, allowing you to do a better job. With the clients comfortable, you’ll be able to concentrate on the treatment at hand, and... (Continue reading)
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