Taking care of your business means many things, but don’t forget that keeping track of your busy and slow periods will allow you to forecast future revenues, and give you an idea of when you will be busy and when... (Continue reading)
Your website is the link to growing your spa business, and the pun is intended. Modern day marketing requires use of the Internet by any person or business that truly desires success. Traditional methods of advertising and promotion have been consistently... (Continue reading)
Pedicures have, for a great many years, been a “meat and potatoes” offering of most spas. They are a luxurious treat, both cosmetic and relaxing at the same time. It is a luxury, though, not casually considered by diabetic spa... (Continue reading)
Your business card is a powerful marketing tool for your spa or aesthetics business. It is the most recognized piece of business literature that you have, even more so than a brochure or flyer, and it is a convenient size... (Continue reading)
Pricing is always a major question for the aesthetician. It is always necessary when pricing services to remain competitive, but still profit margins must be created and maintained. After all, while you may be frugal yourself and have a tendency... (Continue reading)
For reasons so obvious as to scarcely need mentioning, there are few people on the planet as in need of a good massage as pregnant women. It is, by its very nature, an odd ephemeral sort of demographic. These are... (Continue reading)
Offering regular discounts to loyal clients is a win-win strategy for the aesthetician. In the long run your aesthetics business wins, and the client wins also. The client wins because they save money and because they have been convinced to... (Continue reading)
It is commonly held wisdom that of all the senses the one most closely tied to memory is the sense of smell. Furthermore, any successful spa owner will tell you that their customers return not simply for the treatments on... (Continue reading)
Spacious – Still – Soothing A great deal goes into the design and creation of a truly successful spa. Countless hours of hard work behind the scenes, hundreds of tough financial decisions of one form or another, and a thousand little... (Continue reading)
Now that Generation X has truly come into its own, the demographics of spa-going women (and men to a lesser extent) are changing. The range of services offered on the menus of many top spas has expanded to include such... (Continue reading)